Asheville Convention and Visitors Bureau hires Mullen North Carolina for ad …

Mullen announced today that it has been selected as agency of record for the Buncombe County Tourism Development Authority, which oversees the Asheville Convention and Visitors Bureau (CVB). Mullen’s office in North Carolina will handle media and creative duties for the Asheville tourism business and collaborate with the CVB on strategic management of the brand.

“Mullen came in with a creative perspective that elevated Asheville as an amazing destination with a unique set of attractions”

The agency selection was made after a competitive review. Terms of the contract were not disclosed, and creative work is expected to hit the market in early 2014.

Asheville CVB Executive Director, Stephanie Brown, said that Mullen’s strategy and creative vision demonstrated a passion for Asheville.

“Mullen came in with a creative perspective that elevated Asheville as an amazing destination with a unique set of attractions,” Brown said. “Their plan to bring that to life in a big way set them apart as a creative partner.”

Taylor Bryant, president of Mullen North Carolina, said his team homed in on those unique qualities to create the winning strategy.

“Our mantra was ‘to amplify the magnetism of Asheville’,” Bryant said. “I think we did that with an insightful strategy and integrated campaign

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