Buncombe County TDA board members include Bob Patel, chair, and Stephanie Brown, executive director of Asheville Convention and Visitors Bureau (center). (Carrie Eidson/ Mountain Xpress)
The Buncombe County Tourism Development Authority held its monthly board meeting on Wednesday, Jan. 29. Items on the agenda included a first look at the new Foodtopia marketing campaign and a study recommending changes to the Tourism Product Development Fund.
Board members Marla Tambellini and Anne Elwell presented a new initiative for Foodtopia, the Asheville Area Chamber of Commerce’s food-centric marketing campaign, built around the key message, “Asheville is where free-spirited food-enthusiasts come to play.”
The presentation included plans for further development of a logo and tagline, new advertisements with digital components including profiles of area foodies and food institutions, a tablet-based E-book and public and private events. The campaign’s suggested budget — $82,500 — did not include proposed media outreach costs, such as purchased slots on broadcast programming. Response to the proposal, which will be discussed further at the TDA’s next meeting, Feb. 26, was mixed — with one board member calling mock-ups of the new
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