They’re hardly qualities on which to hang tourism hopes, but the lure of locally filmed movies and TV shows often can be transcendent.
Although Hollywood is a valuable travel agent, there’s no one method to capitalize on it, state and local tourism officials say.
Marketing some locally filmed productions can be difficult, thanks to inaccessible locations – think NBC’s “Revolution” – or spoiler-phobic filmmakers – like Marvel Studios, the company behind “Iron Man 3.”
Not to mention, a series may be axed after two episodes or a movie could be a box-office bomb.
Plus, North Carolina tourism groups, including the state’s Division of Tourism, Film and Sports Development, do not allot separate funds in their budgets to spend on advertising for niche markets like film, tourism officials say.
“Most of our efforts are PR, but our budget isn’t large enough to break out specific funds just for those niche markets alone,” said Wilmington and Beaches Convention Visitors Bureau President and CEO Kim Hufham. “Currently, there’s no way for us to formally track why people visit, and hotels don’t poll people to see why they’re in the region. We do know that many of our visitors are aware of our reputation as Hollywood East, but
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