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Haywood revives film commission

Haywood County is no stranger to the silver screen. It was a star in the blockbuster movie “Cold Mountain,” and will be there again when “Serena” comes out later this year. But neither of these place-based novels set in Haywood were actually filmed here — the production companies went overseas instead.

But Haywood’s tourism leaders aren’t giving up on the idea of turning the county into a film hotspot — not just for movies, but TV shows, reality shows, commericals, even catalog shoots.

They have revived the idea of a Haywood Film Commission, something that was around in the 1980s but had fizzled over the years. 

“And we’re going to change that,” Seymour said.

 

Roll Camera

When a production company begins looking around for potential locations to film, whether it be a major motion picture, independent project, music video or commercial, there are three categories they address — location, support services and crew. 

Location could be a bustling city or backwoods farm, where support services can encompass catering, engineers and makeup artists, while crew can be those with editing and marketing backgrounds. The possibilities are as endless as the positions that need to be filled when the cameras

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New tourism pitches unveiled in time for spring

 

In Western North Carolina, the natural landscape is an obvious and principl piece of tourism marketing campaigns. But tourism agencies have to ask themselves, “What makes their county different from others?” 

During the winter, county tourism agencies have been prepping their new taglines for debut in April advertising — just as tourism season is gearing up.

The Haywood County Tourism Development Authority will premiere a new marketing campaign centered on the tagline “Fresh from the N.C. Smokies,” which will be featured in each ad. 

The advertising strategy focuses on unique items found and made in Haywood County, including dulcimers, trout and a quilt trail — playing up a homegrown, homemade feel.

“They are trying to be true to who they are,” said Jay Sokolow, an account executive with The Tombras Group, a Knoxville-based advertising agency. “That’s important in any business.”

Haywood’s tourism agency has contracted with The Tombras Group for about seven years to design ads that appear in magazines from Our State to Southern Living to Smoky Mountain Living, on billboards and as banner ads on different websites. They developed a slate of magazine ad ideas with the new “Fresh from the N.C. Smokies” slogan, which was recently unveiled to the tourism board.

The ads

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