In Western North Carolina, the natural landscape is an obvious and principl piece of tourism marketing campaigns. But tourism agencies have to ask themselves, “What makes their county different from others?”
During the winter, county tourism agencies have been prepping their new taglines for debut in April advertising — just as tourism season is gearing up.
The Haywood County Tourism Development Authority will premiere a new marketing campaign centered on the tagline “Fresh from the N.C. Smokies,” which will be featured in each ad.
The advertising strategy focuses on unique items found and made in Haywood County, including dulcimers, trout and a quilt trail — playing up a homegrown, homemade feel.
“They are trying to be true to who they are,” said Jay Sokolow, an account executive with The Tombras Group, a Knoxville-based advertising agency. “That’s important in any business.”
Haywood’s tourism agency has contracted with The Tombras Group for about seven years to design ads that appear in magazines from Our State to Southern Living to Smoky Mountain Living, on billboards and as banner ads on different websites. They developed a slate of magazine ad ideas with the new “Fresh from the N.C. Smokies” slogan, which was recently unveiled to the tourism board.
The ads
Article source: http://www.newsfeedmaker.com/article/142455056/7b2910f9 If you need a cheap air ticket, hotel or rental car please visit http://www.airticket.com
